OneHome Landing Page & Brand Guidelines
Creating a landing page that links homebuyers to agents that use the Matrix Platform.
Background
First.
OneHome is an application that lets homeowners take control of their entire home buying journey from searching for a home, to buying a home and even maintaining their home after they make a purchase.
Second.
OneHome’s user base includes agents, MLSs, homebuyers, and home owners.
Problem.
It was hard to link agents who use the Matrix platform with prospective homebuyers in an engaging manner.
Objective.
Create a marketing landing page that communicates the value of OneHome to homebuyers and agents to ensure they’re using the Matrix platform.
CTA.
Encourage both agents and homebuyers to join the OneHome platform which directly funnels into Matrix, a CoreLogic product.
Our goal.
Reach & Acquire.
Educate agents, homebuyers, MLSs, on what the OneHome platform is through e-mail marketing campaigns, MasterClass video series, social media messaging, and campaign themed digital marketing campaigns driving to the landing page.
Convert.
Create an internal blog and newsletter, consumer facing videos and sharpen agent and homeowner testimonials from using this platform, focusing on why buyers need this platform.
Conceptualizing OneHome’s Voice and Tone.
One approach was appealing to homebuyers’ emotions with a friendly, guiding hand approach.
Our second approach was more factual, and a little bit more bold. We wanted the OneHome brand to sound like it’s the best platform for agents and home buyers.
What we landed on.
After playing around with two different approaches, and talking to various stakeholders, users, homebuyers, and agents. We recognized that for homebuyers, buying a home is one of the most exciting times of their lives but it comes with a lot of anxiety and fear about making the right choice. Therefore, we decided to take a friendly approach that appeals to emotions but also makes users feel at ease. OneHome helps you make the decision that best fits your needs through its one-of-a-kind features.
