Content Framework
GOAL
A framework empowering cross-functional teams to create scalable content practices for delightful user experiences.
SOLUTION
Provide a framework that helps empower various stakeholders to write product copy—writers, designers, engineers, and even agencies that collaborate with the digital bank.
CONTRIBUTION
Led the creation of digital writing guidelines for digital experiences on iOS, Android, and Web.
Onboarding new UX Writers and helping them set up guidelines around a customer service portal, the bank’s website, and applications on iOS and Android. Consistently updating our content framework with emerging trends such as creating chatbot copy, and google home assistant.